November 2018 Print

    President's Letter

    Dwayne RiceThere are a lot of great changes surrounding SMPS. Recently, National SMPS revealed the excitement surrounding a society-wide rebrand. Even more exciting news, our chapter is in the process of updating our logo and website that will match new brand standards. Additionally, there’s a lot of great stuff coming from your new board members. Please don’t hesitate to reach out to any of us.

    Here’s a fun exercise, count how many Fridays there are till Christmas. Don’t worry, there’s still plenty of time to shop. You’ve already started seeing Christmas commercials and advertising promoting the latest sales. Retailers are using whatever advantages they can to influence you to buy their product or service. Everywhere you turn information is being captured, quantified, analyzed and used to stimulate a specific decision. Companies are vacuuming up data to make better decisions about everything from product development and advertising to hiring.

    How’s your firm using data to help gain that competitive advantage? Is your firm using data analytics at all? Here are a couple of simple steps to get you started:

    1. Select what to focus on. Is it to improve performance? Increase market share? Maybe you want to find out what the best time of day is to call prospective clients.
    2. Collect the data. Gather data you have internally and research other areas outside your office. Before you move to the next step, it always helps to summarize the data you’ve collected.
    3. Analyze the collected data. Look for trends, which factors matter most, how do those factors interact with each other. Sort through which variables have an impact.
    4. Circle back around to what you wanted to focus on and see if you can answer the “so what” question with your results.

    Use data analytics to help make more intelligent decisions.

    Before Christmas is here, let’s not forget to celebrate Thanksgiving. I encourage everyone to share something you’re thankful for with someone else.

    Dwayne Rice [Henderson Services]
    SMPS President 2017-18

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    2018 Crafts for a Cause & Amanda's Army of Angels

    SMPS Kentucky recently hosted our Crafts for a Cause networking/fundraiser event in support of the Susan G. Komen Race for the Cure. Held at West Sixth Brewing, friends and colleagues gathered to enjoy networking and craft beer - what more can you ask for!

    Tickets were raffled for a chance to win a gift basket with all proceeds supporting fellow SMPS member and two-time breast cancer survivor Amanda Schoonover. Valued at more than $900, the basket contained West Sixth Brewing Gear, tickets to the UK vs. Georgia football game, Hartfield & Co. bourbon, and various Kentucky Proud items.

    Thank you to all of our partners who helped make this year's gift basket possible: Lynn Imaging, Monster Color, West Sixth Brewing, Hartfield & Co., Creekview Woodshop, Sweet Mash, Peppermint Palm, Vaughn & Melton, and CMTA. And congrats to the lucky winner, Mark Henderson Thompson, Director of Marketing and Business Development at EOP Architects!

    Thank you as well to those of you that got up bright and early on a Saturday morning to join Amanda's Army of Angels in the Race for the Cure!

    Crafts for a Cause 2018

    Race for the Cure 2018

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    Member News

    CMTA's Tom Sorrell served on the Preparedness and Response Subcommittee of A4LE's Safety and Security Committee and presented the Committee's recommendations as part of the Safety and Security Symposium on November 2nd. The Symposium was a venue to present sub-committee research, vet resources and knowledge gathered, share information, and solicit Associate Members' input for the production of the updated Safe Schools Guide.

    Michael McGregor joined the BFW Engineering team as a Civil Designer/Transportation professional. Mike is a KY Licensed Professional Engineer and holds a B.S. in Civil Engineering from the University of Kentucky and an MBA from Murray State University. He worked for the KY Transportation Cabinet for 21 years, most recently as Chief District Engineer/ Executive Director for District 1.

    Don't miss the opportunity to share your successes or highlight your firm's recent accomplishments! If you have new member or firm news, click here to submit and be published in our newsletter!

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    Job Postings

    Marketing Specialist

    Stantec is looking for a Marketing Specialist in their Lexington, Kentucky office. This position requires someone with real marketing desire and an eye for detail—a team player who can coordinate and lead pursuit processes, communicate effectively with a variety of people, manage multiple initiatives simultaneously, and maneuver the competitive environment with confidence. Does this sound like you? Great! You may be the marketing professional they’re looking for.

    CLICK HERE for more information and to apply.

    Director of Marketing
    LE Gregg

    LE Gregg is looking for a Director of Marketing and Communications to help with development support for our growing firm. This full-time position reports to the President.

    CLICK HERE to review a detailed job description and preferred requirements.

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    CPSM Corner

    CPSMTake your marketing career to the next level!
    The Society for Marketing Professional Services (SMPS) offers a credential that recognizes your achieved marketing expertise, the Certified Professional Services Marketer (CPSM).

    The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field. Furthermore, the CPSM designation serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers, and the public.

    Are you ready to take the CPSM exam? Every month we're going to let you test the waters with a sample question. Here you go!

    Q: When writing and submitting an article for journal publication, it is most important to:
    A)   address the audience in a manner consistent with the journal's editorial policy.
    B)   develop the article around a case study.
    C)   send the article to numerous journals to ensure publication.
    D)   write the article without a specific journal in mind, in order to allow for more flexibility.

    Find the answer below the SMPS contact information toward the end of the newsletter.

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    Mark Your Calendar!

    SMPS KY Events Calendar

    November 08 | 1:30 to 4:00 PM | SMPS Program: Emerging Markets Panel. Join us as panelists address the current and future trends associated with Kentucky's emerging markets. Click here to register!

    January 10 | 1:00 to 4:00 PM | SMPS Program: Facilitation Meets Play: Strategic Planning. Take strategic planning to the next level using Lego Serious Play, a hands-on approach that breaks down communication barriers and delivers results. More information coming soon!

    January 18 | 9:00 to 1:00 PM | InDesign Training: Take Your Marketing Materials to the Next Level. LIMITED SEATS! Whether you are a beginner or an InDesign aficionado, this class is for you! Learn tips and tricks to improve workflow, enhance graphics, and streamline development of your proposals and marketing materials. More information coming soon!

    February 28 | 1:00 to 4:00 PM | BD University #1: Presentation Skills. Whether speaking one-on-one with a colleague, conducting a formal project interview, or engaging clients at business development meetings, your presentation skills and body language can make or break your message. More information coming soon!

    March 21 | 1:00 to 4:00 PM | SMPS Program: Higher Education Panel. From funding mechanisms to solicitation preferences, the landscape has shifted in Kentucky's Higher Education market. Join SMPS KY as we discuss current and future trends directly with some of the Commonwealth's premiere universities and colleges. More information coming soon!

    April 25 | 1:00 to 4:00 PM | SMPS Program: Hemp Industry Impacts in Kentucky. The next agricultural boom or economic bubble ready to burst? Join SMPS Kentucky as we discuss specifics surrounding growth of the hemp industry and how it will impact Kentucky's AEC Market. More information coming soon!

    May 16 | 1:00 to 4:00 PM | BD University #2: Building Relationships and Leveraging Your Network. Relationships are the most powerful tool any AEC marketer or business developer can possess. Join SMPS KY as we learn how to strengthen those connections and leverage the networking opportunities in front of us. More information coming soon!

    June 27 | 1:00 to 4:00 PM | SMPS Program: Economic Development Panel. Public Private Partnerships (P3) have gained traction in the AEC Industry and seem to be here to stay. Join SMPS KY as we dive into P3s and other factors driving Kentucky's economic development climate. More information coming soon!

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    Contact Us

    SMPS of Kentucky
    P.O. Box 910833
    Lexington, KY 40591

    CPSM Sample Question Answer: A) address the audience in a manner consistent with the journal's editorial policy.

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