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June 2018  

President's Letter

Megan Hogan

Running on Empty

It’s hard to believe that I am in the final few months of my term as President of SMPS Kentucky. Yes! You only have to listen to my ramblings in this newsletter a little longer! Filling this role has been one of the most challenging yet rewarding experiences in my career, and I have learned so much. It seems silly, but one of the hardest tasks for me each month has been developing the content for this section of the newsletter. Finding meaningful thoughts to share with you is something that I have taken very seriously, and hopefully one or two of my thoughts have resonated with you along the way. I share this with you because as I began thinking about this month’s issue, I found myself running on empty. I had zero ideas and didn’t even know where to begin. As I was lamenting my plight with my fellow board members, they quickly chimed in, “Hey, maybe that’s it! What do you do when you run out of ideas?”

A quick Google search returned numerous articles outlining suggestions to help you overcome running out of creative content ideas or creative steam. And let’s face it, if it’s on the Internet it must be true! While they all had similar themes, I really enjoyed a post by Susan Baroncini-Moe on Lifehack (www.lifehack.org) and want to share her thoughts on the topic of productivity.

Susan’s first tip is to acknowledge that you’re not really out of ideas. This seems so simple, but I hadn’t even thought of it this way. We’ve all experienced a block at some point, but are any of us still sitting there trying to figure out a solution a year later? Doubtful. While frustrating, most blocks are temporary and we manage to find a way through them.

Her next tip is to evaluate your stress and anxiety levels, as both can hinder the creative process. Life is stressful! Personally and professionally we all need healthy ways to cope with that stress. Find a hobby, get outdoors, exercise. Just DO something! This couples well with Susan’s next tip which is sometimes you just have to walk away from what you’re working on. Staring at a blank screen and willing yourself to think can be counterproductive. Take a break to refocus and reenergize your effort.

Susan closes with several tips that center around interacting with the world around you to come up with new ideas. Ideas generally don’t just appear out of thin air; they are typically related to experiences in your everyday life. What are the current trends in your industry? What about outside of your industry? Pay attention to what your competitors are doing and stay up-to-date on current events and pop culture news. You never know what will inspire your next idea, so take in as much information as you can and you will have more to pull from when you need it.

I plan on employing all of these tactics moving forward, and to ensure that I don’t run out of gas as we wrap up another amazing SMPS year. Note: To read the entire post, please visit https://www.lifehack.org/articles/productivity/what-to-do-when-you-run-out-of-ideas.html.

Megan Hogan [Bell Engineering], SMPS President 2017-18

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SMPS Class

SMPS June 2018



Pictures from the May Program
on Design and Construction within the Healthcare Industry
Old 502 Winery | Louisville, KY

May program

May program 2

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Job Postings

Hazen and Sawyer
Pursuit Manager

Hazen and Sawyer seeks a positive, self-motivated, and creative marketing professional to join our Midwest proposal development team and work with technical staff, to develop best-in-class business proposals and presentations. Our ideal candidate will have consulting industry related experience and be a self-starter who enjoys working in a fast-paced, team environment. They will possess outstanding written, organization, time management, and communication skills. Prefer that candidate be located in our Cincinnati office, but open to Columbus, Louisville, Lexington, or Nashville.

Job Requirements:

  • Lead the proposal development process for strategic pursuits. Process includes developing messaging, storyboarding, production scheduling, writing and editing, and integration of graphics with messaging and technical content into winning proposals and presentations.
  • Collaborate with pursuit team members, consisting of engineers, graphics designers and other proposal development staff.
  • Lead or participate in strategy meetings, assign action items, monitor the completion of tasks and ensure deadlines are met.

Skills and Qualifications:

  • 10+ years of related experience in the engineering consulting field
  • Experience managing large pursuits in engineering consulting or other highly technical field, preferably in the water consulting industry.
  • Ability/willingness to occasionally travel, mostly to other Midwest cities.
  • Team player with the ability to work well with all types and levels of professionals, and leverage their talents
  • Ability to distill complex information into clear and compelling materials
  • Detail oriented and focused on quality
  • Strong organizational skills and an ability to prioritize and complete simultaneous projects; meeting deadlines and working well under pressure
  • Bachelor’s Degree in Marketing/Communications, Engineering or related field
  • Excellent technical, copywriting/editing skills
  • Proficiency in Adobe InDesign, Microsoft Outlook, Word, PowerPoint, and Excel
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Member News

Don't miss the opportunity to share your successes or highlight your firm's recent accomplishments! If you have new member or firm news, click here to submit and be published in our newsletter!

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CPSM Corner

CPSMTake your marketing career to the next level!
The Society for Marketing Professional Services (SMPS) offers a credential that recognizes your achieved marketing expertise, the Certified Professional Services Marketer (CPSM).

The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field. Furthermore, the CPSM designation serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers, and the public. SMPS Kentucky even has a reimbursement program for members that take and pass the CPSM Exam. We will reimburse the testing fee for up to two members each year that successfully pass the exam. It's first come, first served, so what are you waiting for?! Click here for more information.

Are you ready to take the CPSM exam? Every month we're going to let you test the waters with a sample question. Here you go!

Q: Labor or staff costs account for what percentage of a marketing budget?
A)   30 to 45%
B)   40 to 50%
C)   50 to 70%
D)   60 to 80%

Find the answer below the SMPS contact information toward the end of the newsletter.

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Mark Your Calendar!

June 20 | 9am - 4pm | SMPS Class: Adobe CC InDesign, Photoshop, and Illustrator Training with Claudia McCue. New Horizons Learning Center, Louisville, KY. SOLD OUT.

August 21 | Afternoon | Leadership & Business Development with Kelly Riggs. Details to come so check back soon!

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List of Officers

President
Megan Hogan [Bell Engineering]

President-Elect
Dwayne Rice [Henderson Services]

Treasurer
Jamie Draper [CMTA, Inc.]

Secretary
Ashley Gibson [Vaughn & Melton]

Click here for a complete list of officers and their contact information.

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Contact Us

SMPS of Kentucky
P.O. Box 910833
Lexington, KY 40591
www.smpskentucky.org

 
CPSM Sample Question Answer: C) 50 to 70%

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Classified Ads

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