Note: There are ticket options to purchase an individual class or the full 3-part series. 1st and 2nd parts were recorded and can be sent if the 3-part series ticket is purchased.

AI University: Practical AI for AEC Marketing & Business Development

Artificial intelligence is no longer optional in the AEC industry, it’s already reshaping how firms’ market, pursue work, and compete for attention. AI University is a three-part professional development series designed to help AEC marketing and business development professionals understand, evaluate, and apply AI in ways that are practical, strategic, and responsible.

This series moves beyond hype and technical jargon to focus on real-world use cases that matter to AEC marketers today. Participants will gain a clear understanding of how AI tools support proposal development, content creation, branding, media production, and workflow efficiency—while also addressing critical considerations such as cost, governance, ethics, and brand protection.

Through three progressive sessions, AI University takes attendees from foundational awareness to strategic application and hands-on execution. The series begins with an overview of key AI tools and how they fit into everyday marketing and BD workflows, expands into broader strategy and attention-driven growth, and culminates in a working session that teaches participants how to use ChatGPT as a structured, repeatable operational tool.

AI University is ideal for AEC marketing and business development professionals who want to work smarter, move faster, and confidently participate in internal conversations about AI adoption—without becoming “tech people.”

PART 1: Harnessing AI in AEC
Available to purchase the recording of this session. 

Part 2: The AI Playbook: Winning in the New Era of Business
Available to purchase the recording of this session. 

Part 3: ChatGPT Masterclass Workshop
by Coach Carroll, Carroll Media Corp

LOCATION (onsite only, no virtual option): 
ID+A
731 Brent St. Suite 201
Louisville, KY 40204

Bring your laptop!  This is for people with an existing paid ChatGPT account. The Plus version, at minimum, is required for this class. 

You aren’t a skeptic - you see what's happening in the world around you. You want to make sure you aren’t left behind. You also want to make sure that the genie in your pocket is fully utilized. That’s why this Masterclass workshop is for you! 

The winners aren’t the most technical, they’re the fastest to adapt. In this hands-on workshop, Coach Carroll shows business owners, sales leaders, and marketers how to use ChatGPT as a daily execution tool—not a novelty. You’ll learn how to prompt it correctly, build repeatable workflows, and apply ChatGPT to real business tasks like content creation, sales messaging, follow-up, and internal operations. 

This is not a theory and it’s not a demo. It’s a working session designed to help you move faster, close more deals, and scale output without adding headcount or becoming a “tech person.” Attendees leave with plug-and-play prompts and workflows they can deploy the same day. 

WHAT THIS WORKSHOP IS: 

This is a hands-on, deep-dive masterclass designed to teach attendees how to set up and use ChatGPT as an operational tool, not just a writing assistant.
Coach Carroll walks participants through how to: 

• Structure projects 

• Build reusable master prompts 

• Create and deploy Custom GPTs 

• Configure settings for consistent, high-quality output 

This is a working session focused on systems, setup, and execution.

Cancellation policy: Cancellations must be made at least 24-hours prior to the meeting to be eligible for refund.  

Learn more about SMPS, visit smpskentucky.org and follow us for program updates on social media!